The Social and Cultural Foundation "Creation" was created in 2021. The goal of the foundation is to implement charitable programs in the social, scientific, cultural, and educational spheres․ The idea of creating a fund was born within the framework of the activities of the Academy Films production company. Among the commercial projects of the company, several charitable projects have already been implemented, the most ambitious of which are the travel films “Armenia” and “Artsakh”, filmed in 2019. The films were donated to the RA Tourism Committee, the Ministry of Foreign Affairs, embassies, and tour operators to better represent Armenia on international platforms. The Social and Cultural Foundation "Creation" makes it possible to implement more diverse programs that will contribute to the development and well-being of our society, creation of more favorable conditions in the Republic of Armenia, popularization of our culture, and will help to strengthen the positive image of the country.